CSR is a best tool for Social Branding!

Corporation Social Responsibility (CSR) is a giving back to society and community. It has extensively evolved as a tool of business sustainability over time. 

CSR today is followed by almost all corporations having adequate financial statements. It leaves a lasting impact on public services like rural development, primary education, public health, scientific temper and others initiatives like digital transformation. 

CSR is today an apex organ of community development by major corporations, it is far bigger than philanthropy or monetary donations.

CSR has various evolved policy initiatives and many sectors of funding that may impact the needful sections of society.

CSR is the best way to business sustainability and social branding for major corporations seeking to expand global footprints and impact the planet.

CSR today should be mandatory everywhere over a some percentage of profits and it should involve all stakeholders. It is participatory and sustainable and reaches the society in a good way.

- Prof. Mohd Ossama 

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